Website Support for
Brackenridge Park
Conservancy

Choose Your Approach

What's Included Each Month with Option B

The First Three Months

Regardless of which option you choose, here's a prioritized roadmap for the first few months.

• Get access to the hosting environment

  We'll work with your team to get logged in to WP Engine, familiarize ourselves with how everything is set up, and make sure we understand the lay of the land before touching anything.
• Comprehensive website audit

  Once we're inside the environment, we can do a much deeper review than what's possible from the outside. We'll look at the code, the plugins, the database, the server configuration — everything — and deliver a clear, prioritized list of what needs attention.
• Disaster recovery setup

  Make sure a complete copy of the website's code is stored safely in a separate location (a code repository), so that if anything ever goes wrong, we can get the site back up quickly.
• Staging environment

  Confirm that a test copy of the site is ready at all times, so we never have to make changes directly on the live site.
• Homepage video optimization

  Move the homepage video to a faster delivery network so it loads quickly without straining your hosting plan.

• Fix dead links

  The privacy policy and terms of use links currently lead nowhere; we'll get those working.
• Meta descriptions

  Add short summary descriptions to your key pages so they show up better—with a more welcoming message—in Google search results.
• Recurring event cleanup

  Right now, your two recurring events have generated dozens of near-identical pages. That clutters things up for Google and makes it harder for your important pages to get noticed. We'll clean that up by instructing Google to crawl only the primary instance of that event.
• Page load speed investigation and mitigation

  Your pages are taking a little longer than they should to appear. We'll dig in and figure out why. We'll fix the low-hanging fruit, at least, and document anything else for mitigation when we have a little more budget leeway.

• Move DNS to Cloudflare

  This is an important one, so a quick explanation: we're not moving the website itself — it stays right where it is on WP Engine. What we're moving is the DNS, which is essentially the internet's address book that tells browsers where to find your site. By pointing that through Cloudflare's network, all visitor traffic passes through Cloudflare on the way to your site, which gives us access to a powerful set of tools we can't get through WP Engine alone:

  Faster page loads

  Cloudflare stores copies of your pages on servers around the world, so visitors get a faster response no matter where they are.

  Stronger security

  Automatic protection against common attacks, with the ability to block suspicious traffic before it ever reaches your site.

  Bot & spam filtering

  Keeps automated junk traffic (and form spam) from clogging things up.

  Fine-tuned control

  We can adjust caching, set up custom redirects, and route specific pages to different services — options not available through WP Engine.

  Flexible routing

  If you ever need a special landing page or a new tool that doesn't live in WordPress, we can point any page on your domain to it seamlessly, without disrupting the rest of the site.
• Accessibility baseline

  Audit the site using established accessibility standards and outline a plan for making the site more usable (and more standards-compliant) for people with disabilities — a commitment you've already made to your board.
• Phase 2 planning

  Begin mapping out the bigger items for your next budget cycle: multilingual support, e-commerce, implementation of accessibility findings, and other priorities your team has identified.

October and Beyond

Once the new budget cycle begins, we can explore a more comprehensive engagement that addresses:

Getting Started

1. Review the two options above and let me know which direction feels right — or if you'd like to explore a hybrid.
2. We'll schedule a brief kickoff call to align on priorities for Month 1.
3. I'll deliver a detailed Month 1 work plan within the first week of engagement.