Proposal

Website Support for
Brackenridge Park
Conservancy

Prepared by Mark Figart March 27, 2026
Context

BPC's website is well-built and functional, but it needs ongoing stewardship — someone to keep the foundation solid, address technical debt, and help the site keep pace with the organization's growing ambitions.

Your current budget runs through September, so the options below are designed to deliver real value within a constrained budget while setting the stage for a more comprehensive engagement starting in your next fiscal year.

Two Ways to Work Together

Choose Your Approach

Option A
Hour Bank
$3,125
25 hours at $125/hr
  • StructurePrepaid block of hours, deducted as work is performed
  • Validity6 months from purchase
  • TrackingMonthly summary of hours used, remaining balance, and work performed
Best for: Maximum flexibility. You control the pace and priority, and engage us as needs arise.
Option B
Monthly Retainer
$525/month
5 hrs/month · 30 hours over 6 months · $3,150 total
  • Term6 months (April – September)
  • Hours5 hours/month (30 total)
  • CommitmentMonth-to-month, cancel with 30 days' notice
Best for: Consistent, proactive attention to your website without having to initiate every request. Predictable monthly cost.

What Option A Looks Like in Practice

You contact us when something needs attention — a broken page, a plugin update gone wrong, a new landing page, an accessibility fix. We log the time, do the work, and report back. When the bank runs low, you decide whether to replenish.

What's Included Each Month with Option B

Site Health Check
Performance, uptime, and security review.
Plugin & Core Updates
Applied in staging first, then promoted to production.
Backup Verification
Confirm automated backups are running; test restore periodically.
Content & Design Updates
Fresh images, copy changes, small layout tweaks.
Monthly Summary Report
What was done, what was found, what's recommended next.
Short-Term Work Plan

The First Three Months

Regardless of which option you choose, here's a prioritized roadmap for the first few months.

Month 1
Get Oriented and Assess
  • Get access to the hosting environment
    We'll work with your team to get logged in to WP Engine, familiarize ourselves with how everything is set up, and make sure we understand the lay of the land before touching anything.
  • Comprehensive website audit
    Once we're inside the environment, we can do a much deeper review than what's possible from the outside. We'll look at the code, the plugins, the database, the server configuration — everything — and deliver a clear, prioritized list of what needs attention.
  • Disaster recovery setup
    Make sure a complete copy of the website's code is stored safely in a separate location (a code repository), so that if anything ever goes wrong, we can get the site back up quickly.
  • Staging environment
    Confirm that a test copy of the site is ready at all times, so we never have to make changes directly on the live site.
  • Homepage video optimization
    Move the homepage video to a faster delivery network so it loads quickly without straining your hosting plan.
Month 2
Quick Wins
  • Fix dead links
    The privacy policy and terms of use links currently lead nowhere; we'll get those working.
  • Meta descriptions
    Add short summary descriptions to your key pages so they show up better—with a more welcoming message—in Google search results.
  • Recurring event cleanup
    Right now, your two recurring events have generated dozens of near-identical pages. That clutters things up for Google and makes it harder for your important pages to get noticed. We'll clean that up by instructing Google to crawl only the primary instance of that event.
  • Page load speed investigation and mitigation
    Your pages are taking a little longer than they should to appear. We'll dig in and figure out why We'll fix the low-hanging fruit, at least, and document anything else for mitigation when we have a little more budget leeway.
Month 3
Strengthen the Infrastructure
  • Move DNS to Cloudflare
    This is an important one, so a quick explanation: we're not moving the website itself — it stays right where it is on WP Engine. What we're moving is the DNS, which is essentially the internet's address book that tells browsers where to find your site. By pointing that through Cloudflare's network, all visitor traffic passes through Cloudflare on the way to your site, which gives us access to a powerful set of tools we can't get through WP Engine alone:
    Faster page loads
    Cloudflare stores copies of your pages on servers around the world, so visitors get a faster response no matter where they are.
    Stronger security
    Automatic protection against common attacks, with the ability to block suspicious traffic before it ever reaches your site.
    Bot & spam filtering
    Keeps automated junk traffic (and form spam) from clogging things up.
    Fine-tuned control
    We can adjust caching, set up custom redirects, and route specific pages to different services — options that simply aren't available through WP Engine's limited dashboard.
    Flexible routing
    If you ever need a special landing page or a new tool that doesn't live in WordPress, we can point any page on your domain to it seamlessly, without disrupting the rest of the site.
  • Accessibility baseline
    Audit the site using established accessibility standards and outline a plan for making the site more usable (and more standards-compliant) for people with disabilities — a commitment you've already made to your board.
  • Phase 2 planning
    Begin mapping out the bigger items for your next budget cycle: multilingual support, e-commerce, implementation of accessibility findings, and other priorities your team has identified.
A Note on Scope

Both of these options are designed to cover the planned work outlined above. They don't leave a lot of room for unexpected requests or ad hoc projects that come up along the way. If additional budget is available, either option can be easily adjusted to provide more capacity.

Looking Ahead

October and Beyond

Once the new budget cycle begins, we can explore a more comprehensive engagement that addresses:

Accessibility Compliance Full WCAG 2.1 AA compliance — a board commitment.
Multilingual Support Spanish and potentially other languages.
E-Commerce WooCommerce or an alternative solution.
Content Strategy Ongoing content strategy and site evolution.
Next Steps

Getting Started

  1. Review the two options above and let me know which direction feels right — or if you'd like to explore a hybrid.
  2. We'll schedule a brief kickoff call to align on priorities for Month 1.
  3. I'll deliver a detailed Month 1 work plan within the first week of engagement.