A digital partnership proposal for Brackenridge Park Conservancy
D
02 / 09
About Digett
Who We Are
25
Years in Business
3
Full-Time Team Members
∞
Commitment to Nonprofits
Web technology and digital consulting — focused on creating equity, not complexity
Our practice is aimed toward nonprofit and other mission-driven organizations
Trusted technical partner for community organizations, including Rotary clubs
We help organizations translate marketing goals into measurable digital outcomes — from SEO/GEO/AEO and content strategy to analytics and conversion optimization.
2
03 / 09
Site Audit Preview
What We Found
The Good News
The site appears to be professionally built and well-architected (deeper review recommended)
WordPress on WP Engine—while not leading edge—is a solid, stable foundation
Homepage video performs better than expected
Needs Attention
Bandwidth usage ~200% over limit — likely unoptimized images
No disaster recovery plan in place
Plugins need regular updating and monitoring
Lighthouse performance scores aren't ideal, but not disastrous
3
04 / 09
Lighthouse Report
Overall Scores
Performance
Accessibility
Best Practices
SEO
Performance is a primary concern — largely driven by unoptimized images and render-blocking resources. Accessibility and SEO are solid but have room for improvement.
4
05 / 09
Deeper Dive
A Sample of Other Findings
No meta descriptions on any core pages — only event pages have them
Privacy Policy and Terms of Use links in the footer are dead text, not actual pages
Desktop response time at 1.2 seconds site-wide
86 event URLs (35% of the site) from recurring event duplication (issues: crawl budget, dup content)
No contact form on the Contact Us page
5
06 / 09
Beyond the Technical
The Bigger Picture
A healthy website is the foundation. But could your digital presence be doing much more to advance the Conservancy's mission?
Understanding how people find you online — and what they do once they get there — is the starting point for any digital effort.
Great missions generate great stories; your website is one of the most powerful places to let those stories compound over time.
Every campaign, email, or event push leaves behind data that can sharpen the next one — if someone's watching.
The technical health of a site and its strategic effectiveness are two different conversations, and both matter.
6
07 / 09
The Gap
What's Been Missing
A trusted digital steward. Not a full-time hire — a reliable expert on call.
Someone who can take marketing goals and turn them into things your website and email actually do
A partner who can tell you whether your digital efforts are reaching people — and whether those people are taking action
Ongoing maintenance so small technical issues never become big ones
Security and uptime oversight, especially for donation and fundraising tools
One team that handles both sides — the strategy behind your digital presence and the infrastructure underneath it
7
08 / 09
Proposed Entry Engagement
What We'd Do For You
Monthly site health maintenance — plugin updates, security checks, performance monitoring
Bank of hours — for technical requests beyond your team's capacity (pop-ups, forms, integrations)
Disaster recovery planning — so there's always a plan B
Immediate wins — image optimization to resolve bandwidth issues
Quarterly check-ins — a standing conversation to align the website with whatever's coming next and surface opportunities we're seeing in the data
Partnering alongside your strategic marketing team so that every initiative is backed by smart digital execution — built right and measured well.